"Does your Kindle leave you feeling like there’s something missing from your reading experience?
Have you been avoiding e-books because they just don’t smell right?"
"When was the last time an e-book made you sneeze? Probably never."
"Do you love the fresh scent of paper, ink, and glue? We sure do!"
"Eau, You Have Cats
Specially engineered from the concentrated aromas of 20,000 second-hand books. This special scent is guaranteed to please animal lovers and avid book collectors alike. It’s just like borrowing a book from grandma’s house."
"Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRM-compatible."
I know I should be rolling my eyes at the cheap marketing ploy, but it's just too funny.